INSIGHT- FASHION & LUXURY
RETAIL & OMNICHANNEL COMMERCE
Rethinking the way you offer products and connect with your target audience.
The retail world is experiencing rapid evolution: the "mobile first" trend, the spread of e-commerce, and the necessary online visibility of stock are forcing both large brands and retailers to rethink the way they present products and connect with their target audience.
Converge the online experience with the in-store
Omnichannel has been around for a while now, but too often, the two experiences—online and physical—are managed separately and don't converge, allowing for an immediate transition from one experience to the other, allowing customers to enjoy the benefits of both worlds without having to choose based on where they are located.
Manage data centrally
Using a centralized platform allows for complete integration between different channels, both online and offline, ensuring a consistently consistent shopping experience across all channels and touchpoints. Reports, dashboards, and analytics enable sales forecasting and make informed, better decisions about pricing, restocking, and even maximizing sales and margins.
Digitize your stores and sales staff
Thanks to the digital tools available today, it's easy to allow your staff to intuitively navigate between different apps and features such as sales, customer data, loyalty policies, product viewing, catalogs, inventory... available on any fixed or mobile POS device, for a truly unique and enriched user experience.
The retail world is experiencing rapid evolution: the "mobile first" trend, the spread of e-commerce, and the necessary online visibility of stock are forcing both large brands and retailers to rethink the way they present products and connect with their target audience.
Only by embarking on a process of evolving its strategies, which must transform from multichannel, where each channel is managed independently, to omnichannel, to achieve complete integration between the different channels, both online and offline, thus ensuring a consistently consistent shopping experience regardless of the channel used.
How can we respond to the new needs of increasingly attentive, hyper-connected, and informed consumers?
